3 Essentials of Local SEO

Beginning in local SEO can be a bit daunting.  There is a wealth of information out there that can be difficult to manage – from the steps you have to take to ensure good rankings, as well as in-depth information that is best suited for a later date.

You have to start with the basics, though, to truly get on track.

What are these basics?  We can follow a recent piece that offers a great starting point for this topic:

  • Know Your Audience: What are your audience’s interests?  Make sure you know the demographics of your target audience, which will help you create content that specifically meets their needs – and their searches for local SEO.

  • Include Location in Your Titles: This is a great point and essential differentiates local SEO from SEO.  If you don’t include location in your titles and, in general, focus on your location(s), you probably won’t have much luck with local SEO.

  • Claim Your Business Profile, Everywhere: From Yahoo and Merchant Circle to Google’s Local Business Center, there are plenty of places where you should be claiming your business profile.  Taking control of these (and others, such as Yelp, Foursquare, etc.) profiles is vital, as they offer amazing local SEO value.  Make sure all information is up-to-date – from your address and hours to much more!

These essentials themselves can do a great deal to raising your rankings in local searches.  Make sure you follow through well for maximum impact.

Need further help with local SEO?  Contact us today to learn much more about this area!