For Michigan web design companies, as well as those across the country, there are certain areas that demand our attention. These are concepts and applications that must be met – otherwise, the end product will not meet expectations and standards, ultimately failing.
What are these pillars, and why are they so important? We follow a recent look from Jim Yu, who dubs this “5 Pillar Approach” and offers some good insights:
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Design: There is a balance between design, usability, and SEO that must be met. Design must take into account what the users want, have great navigation, and offer some creativity.
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Usability: What good is a website that can’t deliver in actual usability? From clear headlines to eye-tracking studies, there are plenty of general and narrow tips Yu mentions. They are all a great framework for understanding the user experience.
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SEO: As Yu notes, this is where marketing and technical departments should align. A site should incorporate friendly URLs and avoid technologies that search engines don’t like.
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Content: Great content and copy is essential for a successful website. Organized well and applicable to your audience, content can easily make a website.
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Integration: How will your site integrate with different devices, most notably the mobile world? What about social media? Integration strings it all together.
This approach from Yu must be a part of any web design company’s process – whether it is these actual steps or a related approach. In any shape or form, these pillars must be touched on in the process for a website to have real chances of success.