Improve Your Online Performance with Michigan Website Redesign Services

Many companies already have websites they use to reach out to their target audience. However, not all of these sites are designed correctly to build the audience the business desires. While there are many website design companies that are ready and willing to create a website from scratch, if you already have one that isn’t performing well, you need Michigan website redesign services.

When you look at your website, do you feel it is lacking something? Maybe you haven’t been able to drive the traffic you desire with your site. If you aren’t getting the results you desire, it is time to contact the professionals.

A website redesign service will take a look at your current website and check it against their checklist to determine if they can make your site even better. They will look for:

  • How many visitors you draw, particularly the unique visitors and return visitors.

  • How long they stay on your site and how many pages they view.

  • How your keywords are doing in the SEO rankings.

  • How many sales you are generating.

Once they have obtained this information, they can move on to creating a new plan for your website. Part of Michigan website redesign services is to create a new site that will make improvements in the above statistics. To effectively make those changes, the redesign team will:

  • Evaluate your competitors’ sites.

  • Look at your branding and determine whether it is effective.

  • Determine the best keywords you should target.

  • Create a content strategy that will keep your site moving forward.

Once they have created a plan for your website, Michigan website redesign services will implement that plan. They will create a compelling website that will draw in more visitors and keep them on your site. Once you see the results, you will be glad you decided to hire someone to evaluate your current website and help you make changes.

You may already have a website, but if you aren’t getting the results you desire, contact us so we can evaluate your site and help you make improvements. We want to see you succeed

 

Get a Full E-Commerce Solution at Your Local Web Design Company in Michigan

Don’t let other companies fool you: You can get a full e-commerce solution without the price and pain associated with “the rest.”  As a local web design company in Michigan, we can do it all –from setting up your e-commerce store to marketing it, and even developing an app to grow it all.

We can unleash the power as Kentico Gold Partners, WordPress Developers, and Joomla Design experts.  For your existing HTML website or for your future idea, we can transform whatever is there into something that you can leverage for powerful sales.

This cost-effective solution doesn’t have to be difficult.  Once it’s done, you can add and edit content, media, event management, and much more on your own terms.  No add-ons are required, and you can enjoy an optimized site that capitalizes on SEO.

Worried about costs and marketing?  We can do what we can to work with you.  If that means recommending the best startup for now, we can do that.  If that means helping you market your site to see quick returns on your marketing budget, we can do that.

Having a local web design company in Michigan that can do it all – development, mobile apps, marketing, and more – is full of advantages.  We would love to work with you, to show you why we’re regarded as a leader in our industry.

Interested in learning more?  Contact us today and we can discuss your needs and how we might be able to help you.  There is absolutely no risk or obligation – and you can receive a free quote as well, if you like.

 

7 Ways to Win with a Website Marketing Company

Enlisting the help of a website marketing company is a great way to reach your goals.  After all, it may be the only way to rev up business – by taking online marketing seriously for your website.

But how should you proceed?  Sterling McKinley expands upon this subject in his “Seven ways to win the online marketing marathon,” which your business can use along the way:

  1. Think Long Term: It will take time.  Think much more than two or three months ahead.  The company will work with you to see the bigger picture, as well.

  2. Have Goals: Clearly-defined goals will help you see the progress within the company.  It can also be a critical part of the wider picture.

  3. Be Available: As McKinley points out, “the Internet is always ‘on.’”  Make sure you are aware that progress can be made, even when your doors are closed.  Your website marketing company can help you with best practices, such as responding to messages in a timely manner from new visitors.

  4. Go Mobile: Establish a plan for mobile visitors and how it relates to your company.  The company can help your website cater to this audience – which is growing.

  5. Location, Location, Location: Put an emphasis on local search.  Instead of opening up the phone book, potential customers are searching online.  You’ll want to be there when this happens.

  6. Use Video: This media form is an excellent way to engage others – so that they can see and hear you, which impacts brand/website identity.

  7. Traditional Media is Dead: Spending money on phone books, TV, and radio may be a waste.  Again, talk to your website marketing company for their take – but proceed carefully.

Use these ways to evaluate your marketing plan and to think strategically alongside your website marketing company.  After all, you will still need to be part of the equation.

Contact us to learn more about marketing your business’ website.

 

An Internet Marketing Company that Sees the Big SEO Picture

A lot of companies are too focused on “traditional” search engine optimization (SEO). Or, to put it more accurately, they’re too worried about keywords and other metrics that can affect SEO value.

There is much more to SEO than keywords, headlines, and other metric-driven items. Sure, they retain their own level of significance. But there is a bigger picture that incorporates more than just that – you can take it from an Internet marketing company that specializes in SEO.

In reality, a number of factors affect SEO that is not necessarily SEO. Confused? Here are some examples:

  • Social Media: Google does index social media accounts. If you have a strong following on Facebook, Twitter, and Google+, your website will enjoy SEO benefits.
  • Links: Link building can boost SEO as well. This can involve internal and reciprocal links, directory work, and more. However, be careful, as there are many companies out there that will get you banned from Google, simply by using dishonorable link building techniques.
  • Content Marketing: Use your company’s blog to share great articles that you’ve written. If other bloggers take note, and it receives attention on social media, you can increase SEO considerations beyond the post’s “mere” presence on your site!

SEO is a wide world, and there is great opportunity. Not only can these techniques increase business and traffic, but it can help you relate to customers and reach out to them. It all begins with SEO – but taken in the right way.

Contact us to learn more about SEO. We’ll be happy to help your business get found on Google and across the Internet!

 

Twitter’s Vine Expands Into Internet Marketing Service

Have you heard of Vine? It is the newest social media feature on Twitter. A mobile video app that allows you only 6 seconds to make a point. Since January 24, 2013, companies are working hard at figuring out how to utilize this for their benefit.

Vine marketing is like all marketing campaigns, your feature must be well thought out. Address to your specific market and not just anyone. With such a wide audience on Twitter it is tempting to say anything and everything hoping to grab a larger group. While, that might happen it may not be the best return on investment (ROI). Think about what message you want your market to hear and understand. Keep your brand image consistent. Consult an internet marketing service for the strongest strategy.

Here are 7 tips to get you started:

  1. Create new videos appropriate for 6 seconds viewing that loops.

  2. Keep it simple and stay on one great idea or concept.

  3. Do not use Vine for private groups, it is public.

  4. Think Vine as a movie trailer. It is a glimpse of what great things you have to offer without much detail.

  5. Demonstrate your brand’s image and personality.

  6. Make it fun, creative, and quirky.

  7. Bring your 140-character text Tweet to life as a visual.

  8. Vine marketing is in the early stages and needs to be evaluated for its success. Twitter and Vine currently do not provide any analytics. You will need to be responsible in creating your own by tracking visits, leads, link clicks, third party analytics, and more.

At JC Whelan we are the web and social media savvy team members that will boost your sales process through integrated solutions. Services include SEO and social networking. Contact us to upgrade your online marketing strategy.

Why Evolving Search Engines Make Using A Search Engine Optimization Company A Must

There is little doubt search engine optimization represents the single best marketing option for your online business. The question is whether you should try to do it on your own or hire a quality search engine optimization company to take on the task? A close look at what is happening with leading search engines makes the answer obvious.

Google

Google is the most popular search engine outside of China. Just under 70 percent of all search engine searches are done through Google. With this massive market share, it is critical you tailor any search engine optimization effort towards getting high rankings on Google to maximize traffic to your site.

How does one get top 10 rankings on Google? One could look to the original name of Google to get an idea. The company was originally called “BackRub”, a reference to the use of linking as a way to rank sites. Google essentially counted the number of links pointing to a site to determine how high it should appear in the rankings for certain keywords.

The rather primitive approach used by Google was ripe for abuse. Soon there were companies and sites generating massive numbers of links through all types of nefarious conduct, but the links were effective in pushing sites to the top of the rankings.

Google realized it had a problem and reacted. In the last two years, it rolled out the Panda and Penguin updates. Each radically changed how sites are ranked by Google. Sites using link schemes were penalized or purged from the Google rankings, a death knell for many businesses.

Is Google done updating the method it uses to rank sites? No. Matt Cutts, a spokesman for the company, has revealed Google is going over 500 changes a year to its ranking process. That is roughly 1.5 changes a day, which points out the exact reason outsourcing your ranking campaigns to a search engine optimization company makes sense.

Do you have the time to track the 45 plus changes Google is making to its ranking process each month? Not if you are hoping to actually have time to run your business!

At JC Whelan, search engine optimization is our business so we are already on top of the changes being made. Contact us today to learn more about what we can do to get your site top rankings on Google.

 

Internet Marketing Company Brings Many Advantages to Business

In order for today’s business to be highly competitive, it must integrate a significant online component into its marketing regimen. While a savvy business recognizes the importance of its internet presence, most do not possess an employee with the expertise necessary for the most effective online impact. As a result, many companies choose to hire an internet marketing company to achieve the desired effect.

There are so many benefits that effective internet marketing will bring to your business:

  1. The internet provides your customer with unprecedented convenience. Your business hours may be the traditional 9 to 5 Monday through Friday, but an online presence would grant your customer to shop whenever the inspiration strikes them.
  2. Just as a brick-and-mortar store is limited by its hours of operation, it is also limited by its locale. Certainly your local community is an overwhelming support for your business’ success, but a virtual store will permit new customers, literally from throughout the world, to discover your goods and services.
  3. The relative cost of creating and maintaining a virtual store is quite feasible. In fact, some businesses forego the traditional brick-and-mortar location to avoid high overhead costs, instead propelling the success of their business solely online.
  4. You will still be able to generate a meaningful relationship with your internet customers because you will better be able to track their transactions. The internet helps you to create special offers for customers based off of their previous purchases, send follow-up emails to confirm delivery, and even gather customer satisfaction data.
  5. Social media is one of the most powerful trends of the 21st century. Effective internet marketing helps you to ride that trend to a much richer bottom line by providing your customers with the activities that closely resemble social media’s most popular tools.

The online marketplace holds vast opportunities for today’s business. Rely on an internet marketing service that possesses the technical expertise that will most benefit your company’s needs. Please contact us today so that we may discuss how your particular business’ needs can be best supported online.