Michigan Web Design: Recapturing Your Customers with an Optimal Web Experience

  • As a Michigan web design company, we understand the point of what we do.  And while many may not understand it – it’s not about creating a flashy and eye-opening website.

  • Sure, that is nice at times, and even necessary for some brands.  However, in the words of Gerry McGovern, web experience is “the functional heart of web design.”  Simple and more functional web designs are finally getting their due, according to McGovern.

  • He tells the story of a Norwegian bank, Sparebanken, that had a homepage filled with marketing pieces and news.  As you might expect, there were the typical abundance of flashy images where graphic design tried to jump out at the customer.  Yet, at the same time, customers were having difficulty signing in and calculating loan figures.

  • With a new home page that is centered on the design process and lacking marketing messages, McGovern unleashes the following results:

    1. A much better sign in process.

    2. An increase in the loan calculator use by 236 percent.

    3. Traffic to most important product information and services increased by 520 percent.

  • Indeed, without the abundance of materials aimed at pushing their products and services – they actually fared better with a simple design.  Once the complexities were removed, users were better able to do business with the bank and find what they needed.

  • What’s the take-away point: “Web design must be judged by its ability to help people do things.”  McGovern is certainly onto something, as Sparebanken and others are finding success with this simple approach.

Is your business in need of a simple approach?  Contact us and we’ll be glad to talk to you about your web design needs!

What You Should Ask Your Michigan Website Design Professional

Hiring a professional for your Michigan website design is essential to ensure you get the quality website that will provide you with the results you desire. While some people seem to think they can create a compelling design on their own, there are certain aspects that require the experience of a professional designer. Before you hire any designer, it is critical to ask the important questions.

Previous Work

Every experienced web designer should have a portfolio that showcases what he has been able to do for other companies. Take your time browsing through the websites in the portfolio and noting what you liked and didn’t like about each one. If you are pleased with the overall results, you can feel more confident moving forward with this designer.

Knowledge

Talk to the Michigan website design professional about his knowledge and any specific training he has completed. However, it is important to ask specific questions about knowledge instead of generally sticking to web design. For instance, what is his knowledge of search engine optimization in relation to web design? You should also ask about his experience with Internet marketing. All this knowledge will play a major role in your success online.

Maintenance

Not all web design companies will help you with the monitoring and maintenance after they design your page. While this is okay for some businesses, many businesses don’t have the knowledge or the time required to complete these tasks. Instead, it is better to find a designer who will maintain a working relationship with you to ensure your website continues to serve its purpose and build your reputation.

Before you start working with a Michigan website design professional, it is essential to meet with him and ask him a series of questions. Through this interview, you will get a better feel of whether this designer is a good fit for you. When you take the time to find the right fit, you can take advantage of the designer’s experience to create a website that has the best effect on your bottom line.

Looking for an experienced Michigan website design professional to create or improve your site? Contact us to find out about your options.

What to Consider for Your Website Design in Michigan

You want your website to be as impressive as possible to bring more traffic and convert that traffic into more sales for your business. When you are working with a company for your website design in Michigan, you will have some input in the decisions they make. Therefore, you need to prepare yourself to answer their questions to guide them through the process of creating a website that will be the most effective for you.

Consider Your Audience

The makeup of your audience will play a major role in how your website is designed. If you are aiming for an older audience, your site should be easier on the eyes and more classic in design. However, if you are looking to reach a younger audience, your site can have a hip feel to it.

Determine Your Purpose

Your purpose in creating a website will determine how it is designed as well. For instance, if your business plans to sell your products or services, your site needs to be set up as an ecommerce site, complete with product descriptions and an online shopping cart to best serve your customers. Websites that are for informational purposes need to be designed much differently.

Scalability

It is always important to look toward the future with your website. All websites need to be updated on a regular basis to ensure you continue to rank well with the search engines. However, there are other changes you may need to complete in the future as well. You may add new products or you might want to add or subtract some informational pages. You need to make sure your website design in Michigan is fully scalable so it can grow and change with your business’s needs.

Proper website design in Michigan is essential to the success of your website. Before you get started with your design, it is essential to consider your needs so you can help the website design company create the best possible site to serve your visitors and meet their needs.

Contact us for help designing your website to meet your standards and serve your customers.

WordPress Web Design: How To Choose a Theme

WordPress is the world’s leading content management system (CMS) for websites. One reason for this is that it is fairly straightforward to install and typically it can take less than an hour before it can be used for a full-fledged blog.

Another reason for its popularity is the number of themes (templates for website layouts and visuals) that are available for it. Not only is there a theme for nearly every conceivable type of website, theme customization is pretty convenient and available from the dashboard. If no available theme suits your needs or you can not tweak one in just the right way, it is also possible to develop a theme from the ground up.

Since themes are such an important detail with WordPress web design, let us look at some important guidelines for choosing the right theme to go with a website:

Navigation Needs Is the site primarily going to be used as a blog? In this case, it is generally okay for the theme to have a single navigation bar that usually point to blog categories or perhaps even a calendar. However, a site that offers a service should have an easy-to-read top menu bar and a large, visible space for a title: keep in mind that branding is very important to a website.

Website Tone There are literally thousands of WordPress themes, many of them free but others offered for-profit by professional designers. This means that no matter what the tone of your website happens to be and what you would like to convey to the visitors, there is likely an existing theme that will capture it. For instance, a website oriented towards gamers or auto-enthusiasts may feature many sleek, metallic design touches and futuristic accents. However, a website meant for wedding services may feature soft pastel colors, panels that evoke objects like a wedding cake, and other festive design choices.

The layout and instant visual impression of a website are crucial to visitor engagement and therefore any consideration that goes into the theme is valuable. For help in choosing themes or even for one tailored to the exact needs of your website, contact JC Whelan LLC, located in Brighton, Michigan.

 

Get a Full E-Commerce Solution at Your Local Web Design Company in Michigan

Don’t let other companies fool you: You can get a full e-commerce solution without the price and pain associated with “the rest.”  As a local web design company in Michigan, we can do it all –from setting up your e-commerce store to marketing it, and even developing an app to grow it all.

We can unleash the power as Kentico Gold Partners, WordPress Developers, and Joomla Design experts.  For your existing HTML website or for your future idea, we can transform whatever is there into something that you can leverage for powerful sales.

This cost-effective solution doesn’t have to be difficult.  Once it’s done, you can add and edit content, media, event management, and much more on your own terms.  No add-ons are required, and you can enjoy an optimized site that capitalizes on SEO.

Worried about costs and marketing?  We can do what we can to work with you.  If that means recommending the best startup for now, we can do that.  If that means helping you market your site to see quick returns on your marketing budget, we can do that.

Having a local web design company in Michigan that can do it all – development, mobile apps, marketing, and more – is full of advantages.  We would love to work with you, to show you why we’re regarded as a leader in our industry.

Interested in learning more?  Contact us today and we can discuss your needs and how we might be able to help you.  There is absolutely no risk or obligation – and you can receive a free quote as well, if you like.

 

Improve Your Online Performance with Michigan Website Redesign Services

Many companies already have websites they use to reach out to their target audience. However, not all of these sites are designed correctly to build the audience the business desires. While there are many website design companies that are ready and willing to create a website from scratch, if you already have one that isn’t performing well, you need Michigan website redesign services.

When you look at your website, do you feel it is lacking something? Maybe you haven’t been able to drive the traffic you desire with your site. If you aren’t getting the results you desire, it is time to contact the professionals.

A website redesign service will take a look at your current website and check it against their checklist to determine if they can make your site even better. They will look for:

  • How many visitors you draw, particularly the unique visitors and return visitors.

  • How long they stay on your site and how many pages they view.

  • How your keywords are doing in the SEO rankings.

  • How many sales you are generating.

Once they have obtained this information, they can move on to creating a new plan for your website. Part of Michigan website redesign services is to create a new site that will make improvements in the above statistics. To effectively make those changes, the redesign team will:

  • Evaluate your competitors’ sites.

  • Look at your branding and determine whether it is effective.

  • Determine the best keywords you should target.

  • Create a content strategy that will keep your site moving forward.

Once they have created a plan for your website, Michigan website redesign services will implement that plan. They will create a compelling website that will draw in more visitors and keep them on your site. Once you see the results, you will be glad you decided to hire someone to evaluate your current website and help you make changes.

You may already have a website, but if you aren’t getting the results you desire, contact us so we can evaluate your site and help you make improvements. We want to see you succeed

 

Get a Full E-Commerce Solution at Your Local Web Design Company in Michigan

Don’t let other companies fool you: You can get a full e-commerce solution without the price and pain associated with “the rest.”  As a local web design company in Michigan, we can do it all –from setting up your e-commerce store to marketing it, and even developing an app to grow it all.

We can unleash the power as Kentico Gold Partners, WordPress Developers, and Joomla Design experts.  For your existing HTML website or for your future idea, we can transform whatever is there into something that you can leverage for powerful sales.

This cost-effective solution doesn’t have to be difficult.  Once it’s done, you can add and edit content, media, event management, and much more on your own terms.  No add-ons are required, and you can enjoy an optimized site that capitalizes on SEO.

Worried about costs and marketing?  We can do what we can to work with you.  If that means recommending the best startup for now, we can do that.  If that means helping you market your site to see quick returns on your marketing budget, we can do that.

Having a local web design company in Michigan that can do it all – development, mobile apps, marketing, and more – is full of advantages.  We would love to work with you, to show you why we’re regarded as a leader in our industry.

Interested in learning more?  Contact us today and we can discuss your needs and how we might be able to help you.  There is absolutely no risk or obligation – and you can receive a free quote as well, if you like.

 

5 Pillars for all Michigan Web Design Companies to Abide By

For Michigan web design companies, as well as those across the country, there are certain areas that demand our attention.  These are concepts and applications that must be met – otherwise, the end product will not meet expectations and standards, ultimately failing.

What are these pillars, and why are they so important?  We follow a recent look from Jim Yu, who dubs this “5 Pillar Approach” and offers some good insights:

  1. Design: There is a balance between design, usability, and SEO that must be met.  Design must take into account what the users want, have great navigation, and offer some creativity.

  2. Usability: What good is a website that can’t deliver in actual usability?  From clear headlines to eye-tracking studies, there are plenty of general and narrow tips Yu mentions.  They are all a great framework for understanding the user experience.

  3. SEO: As Yu notes, this is where marketing and technical departments should align.  A site should incorporate friendly URLs and avoid technologies that search engines don’t like.

  4. Content: Great content and copy is essential for a successful website.  Organized well and applicable to your audience, content can easily make a website.

  5. Integration: How will your site integrate with different devices, most notably the mobile world?  What about social media?  Integration strings it all together.

This approach from Yu must be a part of any web design company’s process – whether it is these actual steps or a related approach.  In any shape or form, these pillars must be touched on in the process for a website to have real chances of success.

 

Why You Need a Complete Michigan Web Design Company

Looking for a Michigan web design company?  You are in good company.  Many businesses are scouring the market for the right company.

Yet, some don’t know what to look for.  Should they be comparing prices, looking at past samples, and/or something else?  Indeed, there are plenty of ways to examine a company that could potentially help your business establish a great website presence.

At JC Whelan, we pride ourselves on being a complete web design company in Michigan.  While other companies only do web design – we’re active in online marketing, content management systems, network administration, and a variety of custom web services.  In other words, whatever you need, we can do it.

Consider your web presence online.  Whether you’re just starting up or looking for something fresh, you have to take a holistic approach to succeed.  After all, a great website is nothing without:

  • A consistent message that appeals to your reader on your website

  • Aesthetics that are found on and off the website

  • A great online marketing plan

  • Social media, SEO, and more

A lot of companies can’t do that.  They can’t build a website that is optimized for SEO, incorporate a consistent brand message, and custom development needs for your business (such as apps).  But if you find one that does, you can stick with them and enjoy that one stop for all of your needs – and feel confident that the overall message is the same, since they’re present with each element.

Interested in learning more?  Contact us to find out how we can help you transform your business into an online juggernaut in your industry.