WordPress Web Design: How To Choose a Theme

WordPress is the world’s leading content management system (CMS) for websites. One reason for this is that it is fairly straightforward to install and typically it can take less than an hour before it can be used for a full-fledged blog.

Another reason for its popularity is the number of themes (templates for website layouts and visuals) that are available for it. Not only is there a theme for nearly every conceivable type of website, theme customization is pretty convenient and available from the dashboard. If no available theme suits your needs or you can not tweak one in just the right way, it is also possible to develop a theme from the ground up.

Since themes are such an important detail with WordPress web design, let us look at some important guidelines for choosing the right theme to go with a website:

Navigation Needs Is the site primarily going to be used as a blog? In this case, it is generally okay for the theme to have a single navigation bar that usually point to blog categories or perhaps even a calendar. However, a site that offers a service should have an easy-to-read top menu bar and a large, visible space for a title: keep in mind that branding is very important to a website.

Website Tone There are literally thousands of WordPress themes, many of them free but others offered for-profit by professional designers. This means that no matter what the tone of your website happens to be and what you would like to convey to the visitors, there is likely an existing theme that will capture it. For instance, a website oriented towards gamers or auto-enthusiasts may feature many sleek, metallic design touches and futuristic accents. However, a website meant for wedding services may feature soft pastel colors, panels that evoke objects like a wedding cake, and other festive design choices.

The layout and instant visual impression of a website are crucial to visitor engagement and therefore any consideration that goes into the theme is valuable. For help in choosing themes or even for one tailored to the exact needs of your website, contact JC Whelan LLC, located in Brighton, Michigan.

 

Get a Full E-Commerce Solution at Your Local Web Design Company in Michigan

Don’t let other companies fool you: You can get a full e-commerce solution without the price and pain associated with “the rest.”  As a local web design company in Michigan, we can do it all –from setting up your e-commerce store to marketing it, and even developing an app to grow it all.

We can unleash the power as Kentico Gold Partners, WordPress Developers, and Joomla Design experts.  For your existing HTML website or for your future idea, we can transform whatever is there into something that you can leverage for powerful sales.

This cost-effective solution doesn’t have to be difficult.  Once it’s done, you can add and edit content, media, event management, and much more on your own terms.  No add-ons are required, and you can enjoy an optimized site that capitalizes on SEO.

Worried about costs and marketing?  We can do what we can to work with you.  If that means recommending the best startup for now, we can do that.  If that means helping you market your site to see quick returns on your marketing budget, we can do that.

Having a local web design company in Michigan that can do it all – development, mobile apps, marketing, and more – is full of advantages.  We would love to work with you, to show you why we’re regarded as a leader in our industry.

Interested in learning more?  Contact us today and we can discuss your needs and how we might be able to help you.  There is absolutely no risk or obligation – and you can receive a free quote as well, if you like.

 

Improve Your Online Performance with Michigan Website Redesign Services

Many companies already have websites they use to reach out to their target audience. However, not all of these sites are designed correctly to build the audience the business desires. While there are many website design companies that are ready and willing to create a website from scratch, if you already have one that isn’t performing well, you need Michigan website redesign services.

When you look at your website, do you feel it is lacking something? Maybe you haven’t been able to drive the traffic you desire with your site. If you aren’t getting the results you desire, it is time to contact the professionals.

A website redesign service will take a look at your current website and check it against their checklist to determine if they can make your site even better. They will look for:

  • How many visitors you draw, particularly the unique visitors and return visitors.

  • How long they stay on your site and how many pages they view.

  • How your keywords are doing in the SEO rankings.

  • How many sales you are generating.

Once they have obtained this information, they can move on to creating a new plan for your website. Part of Michigan website redesign services is to create a new site that will make improvements in the above statistics. To effectively make those changes, the redesign team will:

  • Evaluate your competitors’ sites.

  • Look at your branding and determine whether it is effective.

  • Determine the best keywords you should target.

  • Create a content strategy that will keep your site moving forward.

Once they have created a plan for your website, Michigan website redesign services will implement that plan. They will create a compelling website that will draw in more visitors and keep them on your site. Once you see the results, you will be glad you decided to hire someone to evaluate your current website and help you make changes.

You may already have a website, but if you aren’t getting the results you desire, contact us so we can evaluate your site and help you make improvements. We want to see you succeed

 

Get a Full E-Commerce Solution at Your Local Web Design Company in Michigan

Don’t let other companies fool you: You can get a full e-commerce solution without the price and pain associated with “the rest.”  As a local web design company in Michigan, we can do it all –from setting up your e-commerce store to marketing it, and even developing an app to grow it all.

We can unleash the power as Kentico Gold Partners, WordPress Developers, and Joomla Design experts.  For your existing HTML website or for your future idea, we can transform whatever is there into something that you can leverage for powerful sales.

This cost-effective solution doesn’t have to be difficult.  Once it’s done, you can add and edit content, media, event management, and much more on your own terms.  No add-ons are required, and you can enjoy an optimized site that capitalizes on SEO.

Worried about costs and marketing?  We can do what we can to work with you.  If that means recommending the best startup for now, we can do that.  If that means helping you market your site to see quick returns on your marketing budget, we can do that.

Having a local web design company in Michigan that can do it all – development, mobile apps, marketing, and more – is full of advantages.  We would love to work with you, to show you why we’re regarded as a leader in our industry.

Interested in learning more?  Contact us today and we can discuss your needs and how we might be able to help you.  There is absolutely no risk or obligation – and you can receive a free quote as well, if you like.

 

5 Pillars for all Michigan Web Design Companies to Abide By

For Michigan web design companies, as well as those across the country, there are certain areas that demand our attention.  These are concepts and applications that must be met – otherwise, the end product will not meet expectations and standards, ultimately failing.

What are these pillars, and why are they so important?  We follow a recent look from Jim Yu, who dubs this “5 Pillar Approach” and offers some good insights:

  1. Design: There is a balance between design, usability, and SEO that must be met.  Design must take into account what the users want, have great navigation, and offer some creativity.

  2. Usability: What good is a website that can’t deliver in actual usability?  From clear headlines to eye-tracking studies, there are plenty of general and narrow tips Yu mentions.  They are all a great framework for understanding the user experience.

  3. SEO: As Yu notes, this is where marketing and technical departments should align.  A site should incorporate friendly URLs and avoid technologies that search engines don’t like.

  4. Content: Great content and copy is essential for a successful website.  Organized well and applicable to your audience, content can easily make a website.

  5. Integration: How will your site integrate with different devices, most notably the mobile world?  What about social media?  Integration strings it all together.

This approach from Yu must be a part of any web design company’s process – whether it is these actual steps or a related approach.  In any shape or form, these pillars must be touched on in the process for a website to have real chances of success.

 

Why You Need a Complete Michigan Web Design Company

Looking for a Michigan web design company?  You are in good company.  Many businesses are scouring the market for the right company.

Yet, some don’t know what to look for.  Should they be comparing prices, looking at past samples, and/or something else?  Indeed, there are plenty of ways to examine a company that could potentially help your business establish a great website presence.

At JC Whelan, we pride ourselves on being a complete web design company in Michigan.  While other companies only do web design – we’re active in online marketing, content management systems, network administration, and a variety of custom web services.  In other words, whatever you need, we can do it.

Consider your web presence online.  Whether you’re just starting up or looking for something fresh, you have to take a holistic approach to succeed.  After all, a great website is nothing without:

  • A consistent message that appeals to your reader on your website

  • Aesthetics that are found on and off the website

  • A great online marketing plan

  • Social media, SEO, and more

A lot of companies can’t do that.  They can’t build a website that is optimized for SEO, incorporate a consistent brand message, and custom development needs for your business (such as apps).  But if you find one that does, you can stick with them and enjoy that one stop for all of your needs – and feel confident that the overall message is the same, since they’re present with each element.

Interested in learning more?  Contact us to find out how we can help you transform your business into an online juggernaut in your industry.

 

7 Ways to Win with a Website Marketing Company

Enlisting the help of a website marketing company is a great way to reach your goals.  After all, it may be the only way to rev up business – by taking online marketing seriously for your website.

But how should you proceed?  Sterling McKinley expands upon this subject in his “Seven ways to win the online marketing marathon,” which your business can use along the way:

  1. Think Long Term: It will take time.  Think much more than two or three months ahead.  The company will work with you to see the bigger picture, as well.

  2. Have Goals: Clearly-defined goals will help you see the progress within the company.  It can also be a critical part of the wider picture.

  3. Be Available: As McKinley points out, “the Internet is always ‘on.’”  Make sure you are aware that progress can be made, even when your doors are closed.  Your website marketing company can help you with best practices, such as responding to messages in a timely manner from new visitors.

  4. Go Mobile: Establish a plan for mobile visitors and how it relates to your company.  The company can help your website cater to this audience – which is growing.

  5. Location, Location, Location: Put an emphasis on local search.  Instead of opening up the phone book, potential customers are searching online.  You’ll want to be there when this happens.

  6. Use Video: This media form is an excellent way to engage others – so that they can see and hear you, which impacts brand/website identity.

  7. Traditional Media is Dead: Spending money on phone books, TV, and radio may be a waste.  Again, talk to your website marketing company for their take – but proceed carefully.

Use these ways to evaluate your marketing plan and to think strategically alongside your website marketing company.  After all, you will still need to be part of the equation.

Contact us to learn more about marketing your business’ website.

 

An Internet Marketing Company that Sees the Big SEO Picture

A lot of companies are too focused on “traditional” search engine optimization (SEO). Or, to put it more accurately, they’re too worried about keywords and other metrics that can affect SEO value.

There is much more to SEO than keywords, headlines, and other metric-driven items. Sure, they retain their own level of significance. But there is a bigger picture that incorporates more than just that – you can take it from an Internet marketing company that specializes in SEO.

In reality, a number of factors affect SEO that is not necessarily SEO. Confused? Here are some examples:

  • Social Media: Google does index social media accounts. If you have a strong following on Facebook, Twitter, and Google+, your website will enjoy SEO benefits.
  • Links: Link building can boost SEO as well. This can involve internal and reciprocal links, directory work, and more. However, be careful, as there are many companies out there that will get you banned from Google, simply by using dishonorable link building techniques.
  • Content Marketing: Use your company’s blog to share great articles that you’ve written. If other bloggers take note, and it receives attention on social media, you can increase SEO considerations beyond the post’s “mere” presence on your site!

SEO is a wide world, and there is great opportunity. Not only can these techniques increase business and traffic, but it can help you relate to customers and reach out to them. It all begins with SEO – but taken in the right way.

Contact us to learn more about SEO. We’ll be happy to help your business get found on Google and across the Internet!

 

How a Great SEO Company Can Make Your Life Easier

Online marketing can be a difficult proposal. The host of techniques can make your head spin, from SEO and PPC to social media and much more.

It is SEO that retains a “special place” for any business. It’s appealing. It’s effective. And who doesn’t enjoy the prospect of organic traffic that builds up over time, which offers an impressive return on one’s time and money?

Indeed, SEO can provide that something special that a business can enjoy in their online growth. However, doing it alone can be troubling. A great SEO company can be well worth it, as the following reasons suggest:

  • You Have Experts On Your Side: Pressed with a difficult SEO decision, whether it’s technical or practical? You can talk strategy with the company and rely on their expertise.
  • Staying Updated: Google infamously rolls out changes, clarifications, and more that can play a huge role in how effective your SEO is on the business website. It can get rather tiresome if you’re not accustomed to it all…
  • Results: The professionals will almost certainly produce better results than you could on your own. It can be a simple answer whether it’s worth the investment, not to mention how you won’t have to waste your time. The SEO company can show you the metrics/results to prove what they’ve done, too – and it only (normally) gets better with time.
  • Others: Other considerations play a role. What’s the link between SEO and other marketing practices? What keywords should you be targeting that you’re not? How will SEO change as your business changes? The company can help you answer these and other questions.

SEO is not a small item in the world of online marketing. It pays to have a great SEO company on your side.

Contact us to learn more about SEO, and to get in touch with a great SEO company. We’d love to discuss how we can help your business succeed.

 

3 Ways Professional SEO Consultants Can Help You Grow Your Business

Understanding the need for an online presence is the first step in growing your business with the help of the Internet. However, it’s important to have a grasp of what goes into search engine optimization (or SEO), if you want your website to give you the results you’re after. That’s why it makes sense to work with professional seo consultants who understand what it takes to build a website that grows your business.

The problem most business owners face is that their time is limited. An SEO consultant offers you many services that are designed to build your individual brand and give your website a higher ranking in search engines.

Keywords

Keywords are the words people use when they’re searching for products or services in search engines. You might be able to come up with a long list of keywords that would work for your business. However, an SEO consultant can fine-tune your list according to what will be the most beneficial for attracting customers to your site. The more broad your keywords are, the more competition you have for them. Pin-pointing the right keywords is vital for success.

Content

The words that appear on your site are crucial to your website’s success. It’s important to use just the right amount of just the right keywords in order to see results. The recipe for great content is different for every business, and a professional will be able to guide you in the right direction. Not only is it important for your keywords to be present, it’s also important that your content is interesting, flows well, and engages your readers. Not everyone can write, and not everyone likes to write. An SEO expert fills in the gaps, so you don’t have to.

Change

It seems like Google finds ways to change the SEO “game” each year. These changes can be very stressful when you’re not on top of them, and when you’re not prepared for them to take effect. When you work with a professional SEO consultant, you no longer have to worry about Google’s new algorithms causing problems for your search engine rankings. Any changes that need to be made are handled for you, leaving you able to focus on your business and not on the newest Penguin or Panda update.

At JC Whelan LLC, we understand what it takes to create a website that builds your business. As professional SEO consultants, we’re always on top of the changes Google throws at us from time to time. We’d love the opportunity to discuss your needs with you; whether you need a brand new website, or you’d like to discuss the redesign of your old website, contact us to find out how we can help you grow.