Why Evolving Search Engines Make Using A Search Engine Optimization Company A Must

There is little doubt search engine optimization represents the single best marketing option for your online business. The question is whether you should try to do it on your own or hire a quality search engine optimization company to take on the task? A close look at what is happening with leading search engines makes the answer obvious.


Google is the most popular search engine outside of China. Just under 70 percent of all search engine searches are done through Google. With this massive market share, it is critical you tailor any search engine optimization effort towards getting high rankings on Google to maximize traffic to your site.

How does one get top 10 rankings on Google? One could look to the original name of Google to get an idea. The company was originally called “BackRub”, a reference to the use of linking as a way to rank sites. Google essentially counted the number of links pointing to a site to determine how high it should appear in the rankings for certain keywords.

The rather primitive approach used by Google was ripe for abuse. Soon there were companies and sites generating massive numbers of links through all types of nefarious conduct, but the links were effective in pushing sites to the top of the rankings.

Google realized it had a problem and reacted. In the last two years, it rolled out the Panda and Penguin updates. Each radically changed how sites are ranked by Google. Sites using link schemes were penalized or purged from the Google rankings, a death knell for many businesses.

Is Google done updating the method it uses to rank sites? No. Matt Cutts, a spokesman for the company, has revealed Google is going over 500 changes a year to its ranking process. That is roughly 1.5 changes a day, which points out the exact reason outsourcing your ranking campaigns to a search engine optimization company makes sense.

Do you have the time to track the 45 plus changes Google is making to its ranking process each month? Not if you are hoping to actually have time to run your business!

At JC Whelan, search engine optimization is our business so we are already on top of the changes being made. Contact us today to learn more about what we can do to get your site top rankings on Google.